Partagas Serie D No 4 & Bacardi and the long fight for Cuba
I’m approaching the final chapters in what has been an amazing journey through Cuba’s history, anchored by the strength and ability of the Bacardi Rum Company to persevere and prosper through drastic global and political changes. Written by Tom Gjelten, “Bacardi and the long fight for Cuba” is an exceptional novel.
It begins with the original Bacardi founders strugling to survive in a poor country (Cuba) occupied by foreign dictators (Spain), and finally perfecting the formula to create their light, white Rum. The company continued to operate as both a National Treasure, and a pillar of Cuban Industry, while secretly funding and fighting for the countries independence, first against the Spanish, then against the Americans, and finally against Fidel Castro and his ‘Communist’ Revolutionaries.
Interestingly, Fidel Castro’s power came through his astute public speaking ability, allowing him to evangelize crowds wherever he went, even if what he promised were not his true intentions. Fidel Castro was not a communist at first, but Che Guevera, who was a die hard communist, was able to transition Castro’s Revolutionary Government to a full fledged Communist Regime.
In Exile, the Bacardi Rum Company, through exceptional management, suceeded to flourish by establishing several factories worldwide, all while adhering to sound manufacturing and marketing practices. The Bacardi Rum Company suceeded in the face of adversity time and time again, founded in loyalty as a family run business. However, at the same time they struggled to meet the needs of a fourth generation family run business, while transitioning to satisfy the needs of a flourishing global conglomorate.
A staple of their sucess was their strict adherence to Quality Control, ensuring that Bacardi Rum tasted identical, no matter what factory or country it was produced in. Their Marketing Strategies were also amazingly advanced, in fact their Trademark Guide ensured that “Bacardi” was always to be used as a adjective followed by “Rum”, and not as a noun, for fear that “Bacardi” could become a generic term used to describe rum.
A brilliant Bacardi marketing example was that “Silver Label Bacardi was so gentle on the tounge that it could ‘alcoholize’ a Coke, without altering the taste”. This appealed to the growing US audience, made of younger women, who didn’t particularly like the taste of alcohol, but wanted to participate in drinking socially.
I highly recomend “Bacardi and the long fight for Cuba” written by Tom Gjelten, which will appeal to Business and Marketing Executives, as well as Historians and leisure readers alike.
The Partagas Serie D No. 4 also adheres to strict quality control, as every one I have ever smoked has been perfect. Light enough to smoke in the morning with coffee, Robust enough to smoke after dinner with a Bacardi & Coke, and prestigious enough to offer as a gift to a diplomat, I have yet to meet a cigar conisuer who does not list the PSD4 as one of their all time favorites.


































